Redeemable on all products on Amazon.in except apps (including all Branded Gift Cards like Shoppers Stop, Tanishq, Westside, Lifestyle, etc.). Beneficiary can apply the 14 digit code (under scratch card) on amazon.in/addgiftcard and add the gift card balance in his/her Amazon.in account. This balance gets automatically applied at the time of next purchase. There is no cap on number of gift cards that can be added to an account. Amazon Pay Gift Cards cannot be purchased using Amazon Pay balance or through Credit/ Debit Cards issued outside India. Amazon Pay Gift Cards are issued by Pine Labs Pvt. Ltd. Amazon Pay Gift Card once issued cannot be cashed out, cancelled, refunded or transferred. Amazon Pay Gift Cards are valid for for 1 year from the date of issuance and carry no fees. In case you are unable to use it within 1 year, you can contact customer care to extend the validity of the Gift Card.